Bernie’s Italian Ice
Brand identity
Creative Direction
Signage Design
Founded by private chef Jon Berne, Bernie's celebrates beautifully crafted Italian ices made with fresh ingredients and nostalgic summer flavors reimagined for grown-up palates.
The bold color palette mirrors the vibrant flavor pairings, while vintage typography honors Italian ice heritage. Custom letterforms reference the signature toasted meringue topping, and a playful brand character brings personality to the identity. The result is a bright, memorable brand that stands out.